Why SEO (Search Engine Optimisation) is so important for your business.

Erik Rathmayr - Wednesday, September 19, 2012

Organic Google listings are 75% more likely to be clicked on as PPC ads.

PPC campaigns might give you short term success classic SEO has long lasting effects.

Bay saying that ideally those two techniques should ideally both be used in your marketing mix and don’t forget that the key for conversion is a properly setup website.

SEO and PPC are both valid, tractable, marketing investments that are being used successfully by thousands of businesses to generate new and follow on business.

What is important to organically rank well in Google.

  • Domain Name
  • Correct use of url, title, meta, description, h1, h2 and site content.
  • Content is King. Honest and unique content. Use Blogs or news listings.
  • Slim html/ css code and loading times
  • Get your listing on Google Places.

Use Google webmaster tools and Google Analytics to track and measure success. Learn from the stats and constantly tweak your site.

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