Launch of Home Direct a boutique home ware and fashion online store

Rathmayr new media in cooperation with Home Direct are presenting a boutique home ware and fashion online shop.

Home Direct is an Australian owned on line retail store specializing in the biggest and the best brands on offer in today’s market both locally and internationally.

Our philosophy is best quality at the best price and postage free delivery to any address in Australia.

At home direct online store we also incorporate young and trendy Australian brands using the drop ship model.


From the start we had a great number of users signing up for the MY Home Direct area using the benefits that come with the membership.

Using online marketing strategies and electronic newsletter campaigns we achieved 2000+ unique visits to the site even in the first month after launching the site.

This means that Home Direct could grow their online turnover and expand their sales Australia wide.

In the planning are increasing the online marketing budget supported with radio advertising.