The Temporary Gallery App took out the Gold Mobie at the 2011 Australian Mobile Awards, with Fairfax and Sensis also winning a swag of trophies.
The Mobile Awards were decided by a combination of a public vote and a detailed judging panel review comprising a variety of leading figures from across the mobile landscape.
Sensis took out four awards for its White Pages and Yellow Pages apps, Fairfax won three, while major corporates such as PayPal and Deloitte also won awards for best online shopping and payments, and best government service app.
But some of the more interesting winners have been from smaller businesses, including Temporary Gallery, a crowd sourced online creative community which won the Gold Mobie.
The chairman’s selection, the Gold Mobie, was awarded to Temporary Gallery, a crowd sourced online creative community, for the Temporary Gallery App. The award includes a 12-month industry mentoring scholarship to the value of $10,000 from leading members of the mobile industry.
Event organiser Nick Esser says the quality of all the winners is evidence of the vibrant application community thriving in Australia. "The quality of the apps shows that mobile has well and truly arrived," Esser says. "It is now absolutely necessary that businesses need to be mobile savvy." "I think this also shows the sheer quality of some of the talent we have in the local scene."
“Winning the Gold Mobie gives us a fantastic opportunity to bring collective corporate intelligence into our community based creative platform,” said Temporary Gallery co-founder Erik Rathmayr.
“We’ve seen a fantastic response to the Mobile Awards and it’s terrific that some of Australia’s largest brands are not just active in mobile, but creating engaging and entertaining experiences for people, the best of which we’re seeing in the Mobies,” said Mark Bergin the Australian Mobile Awards director.