Social Media Campaigns need to be a part of your overall marketing and customer care strategies. It should not stand on its own, and it needs long-term goals to have any chance of real success. (Facebook, Twitter, YouTube Cannel, etc, etc)
Search Engine Marketing is a combination of natural and paid search engine listings to ensure your website reaches your exact target audience.
For Natural Listings in combination with a lot of other factors the important base is that your site is built to Developers and Search Engines Web Standards. (World Wide Web Consortium (W3C) - www.w3.org)
Pay Per Click (PPC) simply means paying to get your website listed at a top position for relevant keywords on specific search engines. For each visitor that clicks on your ad you are charged a specific rate depending on the keyword. The benefit of PPC is that you only pay for the result.
Benefits of PPC is a low cost, easy to measure solution that delivers a strong ROI by setting exact relevant keywords, language and location and daily budgets.
Google AdWords Professional is a service especially developed for professional agencies who administer multiple customer accounts.
Optimising your Website: once user click on your ad you website needs to provide the right information (e.g.: call to action) to convert the clicks into sales.
Most Common Search Engines: Google, Yahoo, MSN
Results are instant as search engines display your ad immediately.
You immediately know if it's working.
Fees are transparent. You only pay when someone clicks on your ad and lands on your website.
It is easy to set and adjust your daily budget and unlike with other media you can calculate your ROI precisely.