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DIGITAL STRATEGY

See things from different perspectives

WORKFLOW - Website and Online Marketing Overview

For a smooth project turn over and to get the most out of your online marketing campaign it is essential to go through a well planned process.

1. PLANNING Phase

Strategic Planning. Every online project should start with a marketing plan.
Gather as much information possible and set very clear goals for all your online marketing campaigns.
Meetings / Workshops to analyse internal business processes and site directions.
What exactly do you want to communicate and what exactly do you want your audience to do on your website?

2. CONCEPT Phase

Making sure the site is designed to meet the needs of your audience.
Creating general site directions for optimised user experience.
Page layouts and Navigation concepts.
Process and workflow planning, (eg in case of e-commerce order, payment, deliver and stock keeping)
Deciding which tools and modules to use on the website. (CMS, shopping carts, booking software, e-newsletter, google maps, etc)

3. DESIGN Phase

All creative art work. Getting the look and feel right.
Visual communication: focusing on graphically oriented usability
Storyboards for animated billboards. Selecting images and Slogans.
Colour concepts for navigation and highlight areas.
Designing all page furniture like buttons and highlight tiles.
Story telling and Copy writing.

4. PROGRAMMING Phase

Programming of the front-end templates html and CSS according to W3C standards.
Choosing the right technologies, modules and tools.
Search engine friendly and optimised programming.
Embeding and customising all tools. (CMS, e-commerce, newsletter, CRM, etc)
Quality control: total check, testing and verification.
Domain Management and hosing.

5. POST LAUNCH Phase

Monitoring stats, site usability studies and measuring success.
Tweaking and optimising navigation for user guidance.
Online marketing (PPC advertising) to drive traffic to your website.
Permanent updates: news stories and call to action campaigns
Communicating with your audience. (CRM, newsletter tools, ..)

6. REVIEW Phase

The web is a fast growing technology it is very important to
constantly update customer experience and technology!

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